What is the “Latin Boom™”?

The last half of the 20th Century in the U.S. was controlled by the Baby Boomers, but this group is moving on and making room for the Latin Boomers, the fastest growing segment of the population in the first half of the 21st Century. The Latin Boom™ is what Saul Serna calls the millions of Hispanic Americans living in the U.S. today.

The Latin Boom™ has been created by a combination of first- and second-generation Hispanic Americans together with the constant influx of new Hispanic immigrants. Most of the Latin Boomers speak both English and Spanish and are familiar with the American way, yet they make decisions the Latino way. This Boom, just like the Baby Boom before it, is transforming the American economy. With more than 1 trillion dollars in earning power, their unique buying preferences, brand-oriented decision making and great loyalty demand attention.

Why focus on the “Latin Boom™” market?

Two words sum up the reason for focusing on the “Latin Boom™”: loyalty and brand preferences. Saul has always maintained, "It's not about speaking the language…it's all about understanding the culture." It is critical to understand the unique buying preferences, the brand-oriented decision-making, and the extreme product loyalty among Hispanics.

Equipped with this understanding, the company that approaches them first and serves them well will capture and exponentially increase their market share. The Latin Boom is a young demographic with an average age of 26. They feel integrated and, now more than ever, they are aware of the impact they are having in American society, with Latino music, talent and multicultural approaches to our quality of life; and an amazing 1 trillion dollars in earning power, this is the new economic and cultural boom….the Latin Boom™.

Our mission is to help every agent and company reach out and proudly serve the hispanic community with integrity and passion.

“got Latin? presents systems and solutions to properly serve and maximize our impact with the Hispanic market. - Nextage Professionals Realty.”

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6 SIMPLE steps to build your Hispanic business.

1. Start

Complete the assessment and receive your score.

Take our FREE assessment and evaluate your readiness to serve the Hispanic market. There are 5 categories that make the SMART Hispanic solution.

S. Specific market analysis
M. Measurable results
A. Attracting the right people to work with
R. Relationship systems
T. Training and coaching systems to improve performance

Once you complete the assessment, you will automatically receive your score and a coach from Business For Life will call you to guide you in the reading and implementation of the ideas and systems presented in the FREE got Latin book

Begin the Assessment

“Saul’s knowledge of the Latin market, his passion to serve it and his proven success, makes his systems a critical tool for companies wanting to building a dynamic Hispanic team - Univision Television Group”

6 SIMPLE steps to build your Hispanic business.

2. Implement

Read your Got Latin book and implement strategies, ideas and systems

Saul Serna, the country’s leading Hispanic coach and creator of the Latin boom® , Got Latin? and the Latino BEST jobs program for corporate America, presents his proven systems to help Companies increase their share of the Hispanic market.

Most companies and agents have the product and certainly the desire to develop their Hispanic market, but they don’t have the qualified bilingual sales service personnel, and many times the right systems and tools to provide a culturally relevant service to the increasing Latin boomers, a term used by the author to describe the Hispanic market in the U.S. today.

Saul explains how to position your company and your efforts to attract the right people, customers, agents and staff, how to recruit and retain the talent, and built a profitable and passionate team of committed professionals to help the companies reach out and grow with the Hispanic market, while supporting Latinos achieve their Latin-American dream.

“Saul Serna has been a catalyst in helping to enhance our understanding and our action. Together, we developed a program for recruiting, training and coaching Hispanic men and women to become productive sales professionals - General Motors”

6 SIMPLE steps to build your Hispanic business.

3. Maximize

Participate in your Free coaching session with Saul Serna

Schedule a FREE coaching call with Saul Serna, the leading Hispanic coach in the country. During your session, Saul will share with you his thoughts and ideas based on your score. This is a short and powerful call, about 20 minutes…right to the point. Meet your coach

“The Latin Boom is key to our future. As mortgage professionals we need to prepare ourselves to best serve our market. - National City Mortgage”

6 SIMPLE steps to build your Hispanic business.

4. Profit

Reach out and become the star.

Set your plan, follow your schedule, and treat the business with respect. From your coaching session, and the ideas, goal setting forms, scripts, and business plans you will be able to do more business, and once you make the decision to become the star, you will enlighten the way to many consumer and create a path to building wealth.

“Saul’s system and his great work has helped us make inroads into this incredible community. - Prudential California Realty”

6 SIMPLE steps to build your Hispanic business.

5. Learn

Take your business to the next level, the Nextage of real estate.

Take your business to the next level, where you become WE, where your efforts, charisma, passion and leadership become the power of WE, providing exponential results and a high return on your talent. You will not longer be limited to just what you list and sell, or just your market and your time, but now you can build a network where you receive residual income from everyone you inspired to become a real estate star like you. www.nextagelatino.com

“Saul’s system and his great work has helped us make inroads into this incredible community. - Prudential California Realty”

6 SIMPLE steps to build your Hispanic business.

6. Empower

Give back to your community

We make a living by what we get; we make a life by what we give. As we earn from our business is important to give back to our Nextage...our next generation, and the Just Bee children’s coaching program is what our bilingual communities need. By being your best, and giving your best, we can transform our community, our families, our maket, our world.

www.justbeefoundation.org

“Saul’s system and his great work has helped us make inroads into this incredible community. - Prudential California Realty”